Brand: Three
Agency: Boys & Girls
Retouch: Alexis Goodwin​​​​​​​
For the butterfly image, we layered up hundreds of butterflies, layering the cutouts with shadow layers to follow the lighting of the original Johnny Sexton shot. Where the butterflies break away from the players body we also took fabric texture from his shirt to cover the butterflies.
For the fire, we used stock smoke and fire assets to set Robbie Henshaw alight! The important thing was to use the right flames in the right position so as to give the feeling they are actually curving round his body. Getting the scale of the flames was also an important element, before adding flying embers for that extra depth and movement.
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